Automattic Design Award

What’s the Automattic Design Award?

Open Source is one of the most important ideas of our generation.
Automattic Creed

At Automattic we believe that open source software is what makes the world a vastly more livable place online and offline. And in order to commemorate our growing commitment to design in the WordPress arena, we announced at WordCamp Europe (WCEU) 2018 the idea of an Automattic Design Award. The response was enthusiastic and more than a few digital agencies expressed an interest in getting it going together with Automattic — especially Simon Cooke of Pragmatic.

What is it? It’s the start of putting a spotlight on some of the best designed ideas out there in the WordPress ecosystem on the eve of Project Gutenberg’s official release. There will be nine awards total with three trophies awarded in each category of Best SiteBest Solution, and Best Style.

December 8 Announcement

Winners will be announced on December 8, 2018 concurrent with WordCamp US held this year in Nashville, Tennessee.

Jury

The jury represents creative leaders from digital agencies, leaders of design within the open source WordPress project, and the new Head of Design Innovation at Automattic Alexis Lloyd. Plus Automattic’s new Artistic Director Eriko Kawakami.

Rahul Bansal
rtCamp

Leah Buley
InVision

Simon Cooke
Pragmatic

Simon Dickson
WordPress VIP

Monique Dubbelman
BOE Media

Hajj Flemings
Rebrand Cities

Sarah James
10up

Eriko Kawakami
Automattic

Kat Holmes
Google

Alexis Lloyd
Automattic

Ant Miller
Human Made

Khoi Vinh
Adobe

Joshua Wold
XWP

Cynthia Savard Saucier
Shopify

Jeffrey Zeldman
A List Apart

You
via a People’s Choice Award

Judging Categories

There will be a total of nine awards given in three categories: Best Site, Best Solution, and Best Style. Each of the three awardees in each category will be presented a trophy designed by world renowned Nervous System duo Jessica Rosenkrantz and Jesse Louis-Rosenberg.

Criteria Best Site Best Solution Best Style
Deep User Empathy Demonstrates a clear understanding of user needs and context.
Developer-led Design Created in a way where devs are the champions of design.
Outstanding UX Effortless navigation and clarity of use.
Devil’s in the Details Micro-details are managed down to each millisecond.
Simple is Beautiful Prioritizes simplicity and clarity for the user, even while supporting complex needs.
Breathtaking Content Expressed powerfully with a content-led approach.
Best Site
Deep User Empathy Demonstrates a clear understanding of user needs and context.
Developer-led Design Created in a way where devs are the champions of design.
Outstanding UX Effortless navigation and clarity of use.
Devil’s in the Details Micro-details are managed down to each millisecond.
Best Solution
Deep User Empathy Demonstrates a clear understanding of user needs and context.
Outstanding UX Effortless navigation and clarity of use.
Simple is Beautiful Prioritizes simplicity and clarity for the user, even while supporting complex needs.
Breathtaking Content Expressed powerfully with a content-led approach.
Best Style
Deep User Empathy Demonstrates a clear understanding of user needs and context.
Devil’s in the Details Micro-details are managed down to each millisecond.
Simple is Beautiful Prioritizes simplicity and clarity for the user, even while supporting complex needs.
Breathtaking Content Expressed powerfully with a content-led approach.

Requirements

The two core requirements to be eligible for the Automattic Design Award are:

  1. Gutenberg Ready – Ready for Gutenberg and the impending WordPress 5.0 release.
  2. Accessibility Enabled – Accessibility as a “need to have” instead of just a “nice to have.”

The category requirements are:

  1. Best Site – will go to three websites that live on the Internet and are made with WordPress.
  2. Best Solution – will go to three code-based enhancements for a WordPress website.
  3. Best Style – will go to three stylistic treatments of a WordPress website.

Your entry submission should address how each respective quality listed in the judging categories table above was achieved.

About The Trophy

The 2018 Automattic Design Award trophy has been “grown” with an algorithm programmed and designed by Nervous System’s Jesse Rosenkrantz and Jesse Louis-Rosenberg whose work is in the permanent collection of the Museum of Modern Art.

Nervous System is a generative design studio that works at the intersection of science, art, and technology. Designers Jessica Rosenkrantz and Jesse Louis-Rosenberg explore how simulations of natural processes can be used in design and coupled with digital fabrication to create one-of-a-kind, customized products.


This site uses the open source WordPress theme Music released back in May of 2018 by Automattic Design as an early demonstration for how Gutenberg could begin to be leveraged. It was open sourced because at Automattic we believe that open source is one of the most powerful ideas of our generation.

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